Thursday, August 18, 2011

Full Disclosure Makes Me Feel Warm & Fuzzy

When I started the Floraesthetics blog, I realized that I needed to take a step back and get caught up with beauty industry news and products. I tried news feeds, but that lead to a bunch of press releases from the companies themselves.

Then I found the fabulous world of beauty bloggers. I wake up every morning to coffee and the latest blogger posts about products, spas and trends. In the process, I've started to get a good feel for who writes what and for who is worth listening to. Fig+Sage happens to be one of the good blogs, with posts pertinent to my quest to find more natural skincare products. Their post today, Full Disclosure: Zuii Organics Cosmetics USDA Organic Certification Criteria and Status, made me feel all warm and fuzzy.

As a PR girl, I know that honesty is the best policy, even if it means retracting a previous statement. Fig+Sage went all out with their retraction of Zuii Cosmetics. While the blog did not diss the products themselves or their effectiveness, I think that Zuii's lack of transparency or willingness to communicate about their USDA certification when asked is a sign not to trust the company or their products. Regardless of USDA oversight, which seems to be poor at best, the company should be fully aware of approved ingredients before sending their products for third-party approval. If there is an organic claim on any skincare product, companies needs to be accountable to consumers not just regulatory agencies.

Fig+Sage just moved to the top of my list of bloggers that are worth following. Thanks for the honesty!

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